Owen Spain × 704 Pressure Washing

Booked jobs,
not just clicks.

704 Pressure Washing is a licensed, insured Charlotte exterior-cleaning company. I built and run its entire growth system — website, Google Ads, SEO, AI lead capture, and reporting — one connected engine that turns local searches into scheduled work.

Book a call ↗ See the live site ↗
5.0★
Google rating
130+
Five-star reviews
$22–49
Cost per lead
5+ yrs
Licensed & insured
Before and after of vinyl house siding: heavy green algae on the left, restored clean white siding on the right Before After ⤢ Vinyl siding · soft wash
Licensed & insured 5.0★ on Google Charlotte metro Built & operated end-to-end
01 The challenge

Word of mouth doesn't scale.

Most pressure-washing companies live and die by referrals and yard signs. 704 needed a predictable way to reach homeowners the moment they searched — and to answer, quote, and book them before a competitor picked up the phone.

That meant building real demand generation and the systems to convert it — not just a good-looking website that sits there.

A nice website doesn't book jobs. A system that captures demand, answers instantly, and quotes on the spot does.
02 The system

One connected growth engine.

Nine moving parts, built and operated as a single funnel — from the first Google search to a scheduled job on the calendar.

1Attractdemand generation

Marketing website

A fast React/Vite site at 704pressurewashing.com, built to turn visitors into quote requests — not just look pretty.

Google Ads

A Charlotte search campaign — ~200 negative keywords, conversion bidding — managed down to ~$22–49 per lead.

SEO & Google Business Profile

Review strategy, NAP consistency, and local ranking behind a 5.0★ presence — #1 organically for the brand.

2Capturerespond in seconds

AI instant-quote builder

Homeowners draw their driveway on a map and get a real, square-footage-based price in about 60 seconds — no phone call.

AI call & lead capture

Every call and form is answered, qualified, and logged — with an automated daily SMS snapshot to the owner.

Attribution wired in

Phone clicks and form submits fire as GA4 events and import into Google Ads as conversions — so spend maps to leads.

3Run & measurekeep it moving

Ops & jobs dashboard

An internal dashboard tracks leads and jobs so nothing falls through the cracks between quote and completion.

Programmatic video pipeline

A Remotion pipeline renders a full ad suite — image ads, reels, and a motion graphic — pixel-perfect and re-renderable.

Analytics & daily reporting

GA4 plus an automated routine that reviews the ads, checks reviews and SEO, and reports back every day.

03 The results

Numbers that move the business.

Not vanity metrics — reputation, cost efficiency, and demand, trending the right way.

5.0★
Google rating
Unanimous across every review on the profile.
137
Five-star reviews
Up from 58 — the review base more than doubled.
$2,600
Google Ads credits earned
Spend threshold met; credit secured from Google.
~$49
Cost per lead · 7-day avg
As low as $22 on the best day; down from ~$62 the week prior.
100%
Google Ads optimization score
Campaign healthy, serving, and not budget-limited.
#1
On Google for the brand
Ranks first for “704 pressure washing charlotte.”
Reputation
Reviews, climbing
58 start137 latest
Efficiency
Cost per lead, falling
~$62
Prior 7 days
~$49
Recent 7 days
$22
Best day

On the numbers: figures reflect the Google Ads account and Google Business Profile as of mid-2026. Cost-per-lead is shown with its window (7-day trailing vs. single best day). Rating and review count come from the live Google Business Profile and grow over time.

04 The proof

The work speaks for itself.

Tap any photo to enlarge
Before and after of a concrete front walkway: dark and grimy on the left, bright clean concrete on the right BeforeAfter⤢
Front walkway — concrete pressure wash
Before and after of a long concrete driveway: darkened and stained on the left, clean and even on the right BeforeAfter⤢
Driveway — concrete pressure wash
Before and after of concrete garden steps: mossy and stained on the left, clean bright concrete on the right BeforeAfter⤢
Garden steps — moss & algae removal
Before and after of a home entry and vinyl siding: dirty siding and overgrown edge on the left, clean siding and tidy walkway on the right BeforeAfter⤢
Siding & entryway — soft wash
A freshly cleaned red-brick front staircase on a sunny day in Charlotte, NC
Real homes · Real results

Curb appeal, restored one job at a time.

Want this for your service business?

I design, build, and operate growth systems for home-service companies — end to end, the same way I run 704 Pressure Washing. Book a 20-minute call and I'll walk you through exactly how it works and whether it fits yours.

Book a call ↗ More work at owenspain.com
20 minutes · no pitch · Charlotte, NC